Willie Jackson is a technology consultant who provides marketing, branding, strategy, and web design services to individuals, small businesses and non-profit organizations.

Derek Halpern is probably smarter than you.

He’s definitely smarter than me. In addition to regularly making more in a week than most people make in a month, Derek is a genuinely nice guy and very generous with his time.

He recently offered a 30-minute SEO consultation via phone in exchange for a post (good or bad) about his latest site (SocialTriggers), and I leapt at the opportunity.
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I‘ll be speaking at IgniteATL next Monday (April 19th), which will be my first official day of self-employment after almost exactly three years of working for Accenture.

What the heck is Ignite?

Ignite was inspired by Pecha Kucha Nights, where speakers are given 20 slides, each shown for 20 seconds, giving each speaker 6 minutes and 40 seconds of fame.

The first Ignite took place in Seattle in 2006, and since then the event has become an international phenomenon, with gatherings in Helsinki, Finland; Paris, France; New York, New York; and many other locations.

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Saying it makes it so, doesn’t it?

Speaking into existence. Power of intention. Call it what you will. It works. There are two general rules of thought when it comes to sharing desired goals: keep it to yourself and tell others.

Both sides make compelling arguments, but I don’t know that the approaches are mutually exclusive. I might share with you that I’d like to quit my job, but not necessarily that I’d like to spend a year living in Buenos Aires.
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Which one of these companies is destined for failure?

FreeCreditReport.com

FreeCreditReport.com is a service built on deception. They lure customers in with the promise of a free credit report, requiring that credit card information be submitted (red flag) upon signup.

If the customer doesn’t enroll in something optional called the “Triple Advantage,” they are faced with monthly charges of up to $14.95. The company has paid over a million dollars in settlements since 2005 as a result of their deceptive tactics1.

Experian (the company that owns freecreditreports.com) continues to make a mockery of the FTC. (For truly free credit reports, you can visit annualcreditreports.com.)
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