Month: October 2011

  • Being better

    One of the benefits of having successful mentors (even if they don’t consider themselves mentors) is that they push you. Push you to be better. Then push you to be better than that.

    And then, you’re just getting started.

    I think this kind of influence is necessary for some people. I know people with intense work ethics. People who are relentless self-starters who need to no external influence to work hard and set goals and make successive approximations towards their goals in life.

    Others need a push.

    Something that unlocks their potential. A tipping point that helps them see plainly the void between where they are and where they could (should) be. This push can become a crutch for some people but for others, it’s all they need to make moves.

    To my mentor(s), thank you.

  • Cultural sensitivity

    On the first project of my first (and last, now that I think about it) job after college, I was greeted by the most culturally diverse team I had ever seen. The US, France, Puerto Rico, China, Egypt, Pakistan, India and Brazil (I’m probably forgetting someone) were all represented.

    It was beautiful.

    Dozens of languages spoken. Disparate life experiences. Different motivations and expectations. It was an incredibly valuable learning lesson for me, and how similar (yet different) we all truly are came into focus for me in a powerful way during this time.

    No lesson here, just sharing.

    Mansoor, Stella, Will, and Mina
  • It’s called work

    I was chatting with a friend recently, and we were both lamenting the work we needed to get done that evening. She works for a large company, I work for myself.

    She said that she didn’t feel like doing anything, and I shared that I felt similarly. Some time later, as I was preparing to begin the work that had been discussed, she asked me what I was doing.

    Me: “Going to work.”

    Her: “But I thought you said you didn’t feel like working!”

    Me: “That doesn’t mean I’m not going to do it.”

  • Squidoo Biz Dev

    My friend Lauryn is looking for an intern to help build something amazing at Squidoo, and I wanted to post it here in case this opportunity is of interest to you.

    I had the opportunity to work alongside Lauryn at Domino, and I’ve watched her truly come into her own. I hope you’ll get a chance to hear her story first hand.

    Without further ado!

    Hey guys–

    I hope all is well. I’m reaching out to some of my friends to see if they might know someone interested in a biz dev opportunity at Squidoo.

    As some background, Squidoo is the 69th largest site in the USA with over 50 millions views a month and it’s only 5 years old.

    It runs, talks and acts like a start-up and has the benefit of a power-house marketing and tech team.

    Given the rapid growth, I’m looking to bring on an intern for about 6 months to do business development with me.

    We’re creating the largest digital magazines on the internet surrounding a variety of topics and are looking to work with premium brands to engage our readership.

    We’re literally changing the face and feel of digital advertising (for the better) and I need a team to help me build this.

    The role will involve setting up high level partnerships with Fortune 1000 companies, creating the vision/strategy for our magazines and execution.

    The real win, though, is that the intern will be in a position to make money for themselves or any company they go to…

    If you know of someone who could use this boost, please let them know. They can contact me directly.

    Here also are a few tweets that you can post if you want to help spread the news and help me out in the search. No obligation to post of course. 🙂

    Now Hiring: @Squidoo is looking for a rock star biz dev intern. Only the bold need apply. Contact @heylaurynbee if interested.

    Wanted: Biz Dev intern for @Squidoo. Change the face of advertising for the better. Only the bold need apply. Contact @heylaurynbee

    Thanks in advance!


    Ciao,

    Lauryn Ballesteros

    VP of Sales
    Squidoo
    www.squidoo.com

  • On preparation

    In my previous life as an IT Consultant, I once volunteered to present at a “community event.” It was an initiative on something green-related (I think) and I essentially needed to deliver the contents of a powerpoint presentation that was already created. Easy.

    In terms of promotion, things like this looked good. The main reason I volunteered was to challenge myself however, and to face my fear of public speaking. I wasn’t afraid to speak in front of others (I actually enjoy it), it had just been a while since I had gotten any practice.

    The night before the community event rolls around, and I find myself up at ungodly hour, Skyping with a friend who lives in Europe, and generally avoiding anything that resembled preparation and proper rest. I had endured many situations like this before, and generally relied on caffeine to see me through.

    I woke up in the morning feeling as drained as one might expect, and made my way downtown to the venue without breakfast (hoping to score some of the delicious (gag) croissants that go hand in hand with events like these, perhaps?).

    [fast forward to go-time]

    As I stepped up to the podium to speak, I was feeling good.

    Almost immediately, however, things started going sour.

    I stumbled over my words.

    My palms started sweating.

    My presentation was disjointed, and the tension in the room was building.

    At one point, probably five minutes into the presentation, my mind went completely blank.

    The room started spinning, my vision went blurry, and I remember calmly wondering what it would be like to pass out and observe (from what felt like a million miles away) the hysteria that would ensue. I clutched the podium hard, and lowered the microphone.

    I managed to laugh, smile, and apologize as I slipped further and further away from a strong mental footing.

    One one-thousand, two one-thousand…

    I don’t recall the turning point, but I remember taking a deep breath and composing myself.

    Three one-thousand, four one-thousand…

    I glanced up at my powerpoint slide and read what it said. Amazingly, I completed a sentence without bringing shame to my English teachers’s good names.

    I felt my balance returning, and pressed on.

    I got through the presentation, and actually finished strong. My manager was on hand to witness the whole thing, and immediately congratulated me for recovering. He told me that the presentation was solid overall, and I felt like he meant it.

    Several others followed suit, and shared gave me various versions of, “that took guts.”

    To this day, I wince at what I must have looked like for those painful moments. And what’s sad is that the solution would have been so simple: a few minutes of preparation every night before the event, a good night’s rest, and breakfast.

    I don’t regret what happened.

    I needed to feel the failure. I needed to feel the embarrassment. I needed to feel the pain.

    It won’t happen again.

  • Amazon Publishing

    When reading articles like this one, it makes me think about how fortunate I was to be involved with The Domino Project.

    Seth was clearly ahead of his time in thinking about the changing landscape of the publishing industry, and was obviously spot-on with the leadership he took to plot the course for what’s next. I shouldn’t be surprised when seeing how quickly Amazon is moving, but it’s humbling to consider in retrospect.

    Interestingly enough, I had dinner with a few friends this weekend (two of whom are bestselling authors), and we talked through what a traditional publisher—from a practical and financial perspective—instead of self-publishing.

    It truly didn’t amount to much.

    When you consider the ever-shrinking advances being paid to authors, staggering PR incompetence of some publishing companies, the control ceded when entering into a traditional arrangement, and the sheer length of time it takes to go from completed manuscript to finished book on bookshelf…

  • Unflappable resolve

    Adversity is the state in which man most easily becomes acquainted with himself, being especially free of admirers then. —John Wooden

    How do you deal with adversity?

    How about getting a speeding ticket, needing to pay a fine, being berated by a friend, stubbing your toe, or having your order messed up at a restaurant?

    Do you find yourself unfazed and able to roll with the punches, or do you react emotionally and determine that the world is out to get you?

  • A difficult question

    If you woke up tomorrow and found yourself without the need to work (i.e., you no longer needed to make money at all for anything, ever), what would you do?

    I don’t mean your knee-jerk response (perhaps a month on the beach in Bali or parasailing in the Caribbean), I mean after that.

    • Who would you help?
    • What would you work on?
    • What problem would you solve?

    Now what if you only had six months to live?

    Why do we wait for extraordinary circumstances in order to live the life we imagined?

  • Status quo

    During the first day of my class in college, a young lady sat down next to me, extended her hand to shake mine, and introduced herself.

    Hi, I’m Charelle.

    I was flabbergasted.

    Didn’t she know that we were college freshmen?

    Did she not get the memo that members of the opposite sex were supposed to pretend that the other is invisible, stealing glances from across the room? That the proper response when passing each other on the sidewalk would have been to stare at the ground and pretend it’s not happening?

    Who gave this young lady permission to behave like an adult?

    Just because a behavior is commonly accepted doesn’t mean you must subscribe to it. Many people take part in activities and exhibit behaviors just to fit in, to be accepted, and to avoid the terrifying responsibility of developing a backbone.

    I gained a tremendous amount of respect for Charelle in that moment, and remain friends to this day. The status quo is a dangerous beast, and waging war on it is in our best interest.

  • Brand disloyalty

    Yesterday I wrote about the human elements that create loyal customers.

    On the flip side of this is the company that plays by the book. The company that goes out of its way to not be personal. The company that tries to create machines out of humans.

    I’m talking about the business that locks its doors at 6:57, despite closing at 7.

    The business that punishes employees for showing empathy and compassion in dealing with customers.

    The business that hires expensive consultants to help extract every dollar from existing customers.

    The business that rewards employees for saving the company money at the expense of their customers.

    The business that has gotten too big to care, too disorganized to try, and too greedy to realize it.

    That’s how you lose.