Over at Domino HQ, we’ve been settling into the roles that we’ll be having for the next few months. As things are firming up, I’m having to learn a new way of accomplishing my goals.

I’m used to a metric-driven approach to web marketing: driving signups, conversions, decreasing page load times, etc. With this project, everything is idea and purpose-driven. And without fully grasping the idea and purpose driving the project, I’m doomed to miss my target.

I’m out of my element and loving it.