Be the resource

03/11/2012

My father half-jokingly laments that he doesn’t like watching the news because he’s always finding out that some food he loves is killing him. The fact that he’s from the rural South notwithstanding…

It’s true.

We’re constantly bombarded with reports and studies about the things that have made their way into our everyday lives, and how they’re going to cause cancer of the everything™ in twenty years: cleansers, asbestos, cell phone radiation, DDT, lead paint, high fructose corn syrup, water, oxygen, the list goes on.

The trouble is that in many cases we get this information second and third-hand from media outlets looking to create the latest hysteria, with research funded by companies looking to sell us a cure or solution. Everyone’s biased! Who should we trust?

I think one solution is to get curious.

We have access to unbiased research if we’re willing to look for it, and you can bet that there’s someone trying to get the word out about their findings.

And if it’s not a popular opinion to hold (see: it could cause large companies to lose lots of money if the truth got out), it’s likely that their efforts have been undermined and disregarded, making them all the more willing to talk to you about their opinion.

Help them start a blog. Or release an ebook.

Or perhaps you can be our resource. I’d love to know what you find.