Because it’s cool


It’s tempting to justify our desires for the things we want (a new computer, the latest iPhone, a nicer car) with noble, business-related reasoning.

We surround ourselves with people who inspire us and to whom we feel accountable, so it’s natural to want to present our best selves.

I’ll be so much more productive with that phone!

The latest version of iOS ships with [some whiz-bang feature]!

It doesn’t even use gas!

Gimme a break :)

It’s ok to want things just because you want them.

“Because it’s cool and brings me joy” is a perfectly acceptable justification, and intellectual dishonesty (or worse still, lying to yourself) is never worth it.

Consider this your liberation and permission slip, redeemable at any time.