Yesterday, a friend of mine announced an event that’s being planned for Q1 of next year. On the strength of the previous event’s success, every recipient enthusiastically responded and updated their calendar accordingly.

The organizer (let’s call him Nick, since that’s his name) earned our trust, demonstrated value, and with a four-sentence update caused busy freelancers and entrepreneurs to fall in sync with something that’s almost a year away.

This kind of influence only comes with meticulous planning, many hours of hard work, and bold execution. Nick has earned it.