Have you ever read a book that was recommended by others, only to find yourself let down by its content? Have you ever found yourself shocked at the power of a book after you read it the second time?

On the other end of the spectrum, I have books in my collection that I’ve read dozens of times, and I get something new each time.

I have no idea why it happens.

But it’s probably worth creating a routine where you read (or listen to, if you love audiobooks like me) important books—and yes, podcasts—regularly.

If you’d like, you can start with this one.