Not exactly

Shoving a business card in my hand within moments of meeting me is not networking.

Setting your posts to be automatically tweeted is not “utilizing social media.”

Spamming your address book about your startup is not marketing.

Offering me a flyer as I walk by is not event promotion.

Texting “how are things?” is not staying in touch.

You can do so much better.

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.

Next post:

Previous post: