You, not them


A lot of my colleagues are aspiring podcasters, media moguls, authors, and subject matter experts. When they survey the landscape, many become dismayed at how much (perceived) competition there is.

There are countless YouTube channels, Twitter accounts, Podcasts, blogs, and books from qualified professionals who appear to have the market cornered on their niche.

But they’re not you.

They don’t have your perspective and story and unique emotional wiring. They don’t care like you do, they don’t know what you know, and they could never out-you you.

“Today you are You, that is truer than true. There is no one alive who is Youer than You.”

― Dr. Seuss, Happy Birthday to You!

If you’re trying to be a you-flavored version of someone you envy, I don’t really know what to tell you. But if you’re getting in your own way because you feel like the market is crowded, cut it out.

We want to hear what you’ve got to say.