Everyone knows that being behind is terrible, but the next level of preparation involves realizing that being on schedule is behind.

It is simply impossible to delight customers, account for the unexpected, and deliver the highest quality product or service without trying to aggressively beat deadlines and stay ahead of what’s needed.

If you’re treading just above water for too long, you might as well resign yourself to catastrophic failure while you’re at it. Get ahead while you can.