The rules still apply


Seth is doing something neat and published an update today. It’s an interesting project and I’m happy to see it moving along, but my biggest takeaway from the update video and the email is highlighted below (in bold):

Thanks for supporting my new book…

I wanted to let you know that the printer just sent me the first batch of uncut printed signatures.

They now go to the bindery, and we are on schedule to ship the books by December 1, as promised.

I made a short video update if you want a peek:

Thanks for the incredible support. We exceeded my pre-press goal by 40% and the pages look fabulous. Can’t wait for you to hold a copy.


Take chances, do the impossible, risk it all, and by all means make lots of money and change the world….but make sure you still ship (on time) and keep your promises.