It’s easy to get swept up in the current of the popular opinion. Ideas get passed and retweeted and shared through the social web with very little friction.

But while the majority of the idea-consuming masses race to present the latest regurgitated idea to those whose attention they hold, it’s our responsibility as thinkers and leaders to set the trends that get discussed.

We don’t do this for the sake of being talked about, we do it because we must. Who better than you?

When I observe the technologies and inventions that are moving industries forward, it’s evident that intense next-order critical thinking has taken place.

Your ideas might need to incubate and develop in a way that prevents you from publishing a quick tweet or status update about it, but that’s the point.

Pillars, not pebbles.