I discovered by accident how powerful writing down my beliefs can be. When I used to do freelance design and development work, clients used to reach out by saying “I love [something from my about page or a random post]!”

It gave them something to identify with, a sense of shared purpose and trust. Similar to how putting your interest at the bottom of a resume is recommended in case the reviewer also likes to ride horses or jump out of airplanes.

The queen of this is probably Amber Rae, who lives life out loud in a way that causes causes others to gravitate toward her in droves. Droves, I tell you.

Living with conviction brings others into your gravity, and making a habit of sharing your perspective creates magic. People are looking for something to believe in, and I’d be thrilled if that something came from you.