There’s a Chinese restaurant near my apartment that recently printed new menus. I noticed this because the menus were a different color than the others I’ve seen in the past.[Whether this reflects a great memory on my part or an addiction to MSG is beyond the scope of this post.]
But what stuck out to me was the “Grand Opening” announcement on the new menus—this was not a new restaurant. Sure enough, I later found an old menu at home I grabbed when I moved here about a year ago. “Grand Opening” it read as well.
I won’t be filing a lawsuit against the restaurant for its misleading menu, but this is as good a time as any to think about the things we do and say that have become meaningless with overuse.