A trend I’ve noticed in people who exhibit a high level of mastery in a given domain is the ability to distill knowledge into digestible chunks for others. This is often accomplished though the use of relevant metaphors.

To be effective at this, a deep understanding is required — not only of an area of expertise like software engineering or theoretical physics — but also of the complexity inherent in everyday things.

If you can help me understand your point of view through a metaphor relevant to my life experience, it’s possible that I’ll immediately understand you. If you articulate the point of view in a way that’s relevant and accessible to the people you’re trying to reach, it’s possible that you will win.