Accountability makes us uncomfortable because it’s precisely what we need.

When someone holds themselves accountable to us, it implies that reciprocity is desired or appropriate. And since we spend so much of our time making excuses, hiding in the shadows, and avoiding our potential, this is terrifying.

When we hold ourselves accountable (publicly or to others), we choose our words more carefully, set more purposeful goals, and fight the urge not to promise anyone anything.

This situation virtually guarantees progress or admitted cowardice.