A new way of thinking


Over at Domino HQ, we’ve been settling into the roles that we’ll be having for the next few months. As things are firming up, I’m having to learn a new way of accomplishing my goals.

I’m used to a metric-driven approach to web marketing: driving signups, conversions, decreasing page load times, etc. With this project, everything is idea and purpose-driven. And without fully grasping the idea and purpose driving the project, I’m doomed to miss my target.

I’m out of my element and loving it.