A new way of thinking

Over at Domino HQ, we’ve been settling into the roles that we’ll be having for the next few months. As things are firming up, I’m having to learn a new way of accomplishing my goals.

I’m used to a metric-driven approach to web marketing: driving signups, conversions, decreasing page load times, etc. With this project, everything is idea and purpose-driven. And without fully grasping the idea and purpose driving the project, I’m doomed to miss my target.

I’m out of my element and loving it.

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.