Sure, you could deploy your site to WordPress.com in five minutes and call it a day, but that’s not an acceptable solution for some businesses. And there are no shortage of consultants who will happily sweat the details for businesses of any size.
Some small businesses can’t afford to hire $300/hr developers, though. That’s is why projects like this one are so important for the web, small businesses, and people looking to build websites online without code.
I’m biased because I know (and like) Alex, the guy behind the project, but that doesn’t of course diminish the utility of the work. Sure, the installation of it requires you to figure out a few terrifying things like FTP clients and options files, but the process has come a long way.
And there are some very smart people working hard behind the scenes to take the pain out of these projects. (The web as we know is still a cobbled together mass of aging technologies and protocols doing things on a scale at which they were never intended.)
Until the web is re-imagined (or rendered useless by our decidedly uninformed political overlords…), it’s imperative that projects making headway on important problems are recognized, supported, and funded.