A rather amusing set of concerns often befall the budding entrepreneur as they imagine fame, fortune, and scaling.

I’ve gotta be careful — I don’t want too many customers…

I heard that if you incorporate in Delaware or Florida…

Would you mind signing an NDA?

While we’re busy making sure our certain success doesn’t overtake our lives and drown us in abundance, we sometimes forget to do the hard things. Hard things like asserting rather than falling in line, executing rather than hiding, and persisting rather than pivoting.

There’s precisely nothing about running a company that comes natural or easy to people — don’t believe the lies. But it’s certainly manageable, and if it’s worth doing, it’s worth maintaining.

In the early days of Abernathy, I considered a long list of mostly irrelevant topics to ensure the best outcome for my budding media company. As time passes, I develop a much keener sense of what’s important.

Anxious preoccupations are wonderfully seductive, but healthy cashflow is a powerful tool to have if you’re serious about thriving.