Making a habit of being different


If most people you know sleep in on the weekends, use this as the time where you get ahead.

If your revenue is such that you’re operating from a position of power rather than scarcity, be more aggressive.

If everyone in your space is charging for a particular product or service, figure out how to give it away for free.

If something is generally created in what feels like an assembly line process, figure out how to inject love and care into whatever it is.

It’s not easy to rethink everything that your company does, but I think the exercise of trying to is critical.