Impeccable

03/31/2014

It’s impossible to control what happens to your work once it’s shipped. It’s subject to criticism, misinterpretation, and praise alike—this just comes with the territory.

What we can control is what people come to expect from us based on the quality and nature of our art. Setting an expectation of excellence is perhaps our best ally in this regard.

A creaky door hinge on a Kia is going to elicit a different reaction than the same thing on a Rolls-Royce.