Leaving money on the table


I attended an event last night where the line to enter the venue was wrapped around the building. It was cold, windy, and few expected to be standing outside waiting to get in.

Tickets for the event ranged from less than $100 to almost $400, and the proceeds went towards a good cause.

As we were waiting in line, organizers of the event announced that press and VIP attendees should go to the front of the line, no waiting. I wasn’t press, but I wanted to be VIP (the ticket level) at that moment.

I wondered why there weren’t staff members walking around with iPhones and Square readers, accepting payments on the spot for attendees who wanted to jump the line.

I probably would have paid.