Make it exciting


Complicated doesn’t mean dull, nor does technical imply boring.

The Google Chrome team released version 5 of their already lightning-quick web browser today. The post accompanying the release delves into some technical details that likely interest only a small subset of software engineers and the technically inclined.

This post could have been (and almost was) written off as the standard “technical press release” in the form of a blog post, but the team is obviously very serious about getting the word out about Google Chrome:

The video is a teaser for an upcoming video about the browser’s speed.

Lastly, with this beta’s crazy speed improvements, we designed a series of equally unconventional speed tests for the browser. While the V8 and SunSpider benchmarks have their strengths, we felt that more could be done to measure speed on the browser.

This is how you get people talking. And that’s how ideas spread.