Making money the smart way

02/01/2011

I am a big advocate of teaching others how to do what you do, particularly when it can result in a measurable improvement in the quality of someone’s life.

Nick Reese has done just that (with some help from Chris Brogan) in his ebook that was just released, called How to turn Traffic and Trust into Sales (aff) and I hope you’ll take a look.

I’ve had a copy of the book for a while, so I can give it my enthusiastic endorsement without reservation. What also makes this post easy is the fact that Nick and Chris are living success stories when it comes to significant returns on affiliate marketing.

Plus they are both top-notch humans, which is actually what this post is about.

What on earth is affiliate marketing?

Glad you asked. From the book:

Affiliate marketing is just like the referral process found in the business world, but the referring process takes place online.

This should light a bulb in your head, as this is the appealing part.

By building a website designed to refer customers to another business, you essentially create an asset. This asset, if managed effectively, can work for you by producing passive income. (Passive income is income generated without you having to take any further action.)

Nick does a great job of walking through what affiliate marketing is and why we should care. The book advocates a trust-based methodology for building the necessary permission to recommend things to your audience.

Permission Marketing at its finest.

Why I respect Nick and his approach

If you’ve spent any amount of time on Internet in the past 10 years, you’ve seen countless “get rich quick” schemes. This book is not one of those. At all.

The reason I can get with the approach outlined by Nick in this book is that it’s built on a genuine interest in creating value for all parties involved. Nick has explained to me in offline discussions that he absolutely won’t promote a product that he doesn’t believe in. This says a lot not only about his character, but about the principles that govern his life.

Nick makes a lot of money. Probably more than you. Definitely more than me. And he could make a lot more (30%-40% more with very little effort in my armchair estimation) if he chose to promote products and services for the sake of making a buck, but he chooses not to. And I love that.

Why is this important to me?

Because the principles that govern a person’s life are often a very strong indicator of their success. This is why I’m not going into a review of the tactics espoused by the book in this post, even though I could probably get a few more people to buy the book if I did.

As for this Chris Brogan guy

Chris Brogan knows a thing or two about being a Trust Agent (aff). I first met Chris at an event in Atlanta last year, and I’ve seen no account of his character and personality than the this post from the event.

You will never catch me engaging in hero worship, but there are a few very public figures on this earth for whom I have tremendous and vocal respect. Chris is one of them.

Warm, kind, smart, and generous are words that come to mind when I think of Chris. He gives away tons and tons of advice on his blog (not to mention Twitter) every day without fail, from airports and hotels and conferences and wi-fi hotspots all over the globe.

Chris’s “overnight success” was anything but, and I celebrate his success (he also makes a lot more money than you and I do) because of the person he is and the principles that govern his life.

He also has great taste in hip-hop, so there’s that as well.

Bringing it all together

Buy the book. That’s my hard sell. Most people will buy it as an investment in the lifestyle they’re looking to create. I think that’s wonderful.

In addition to obvious and practical benefits like learning how to make a very healthy living with less work and more free time than you ever thought possible, promoting things you believe in to people who value your opinion on things…I think you should buy it to for these simple reasons:

  1. It supports two great guys doing business and living life on their own terms, the right way.
  2. There’s enough practical advice in the book to change your life within six months, easily.
  3. It presents a holistic, comprehensive view of affiliate marketing in a way that no other book currently does (to my knowledge).
  4. Because I said so (you knew this was coming).

Nick’s perspectives and insights on affiliate marketing (which have never been shared with the world before today) helped me generate hundreds of dollars per month in affiliate commissions with very slight modifications to what I was doing (delivering technology solutions for clients).

And did I mention that Nick is traveling the world right now because of the freedom afforded by him being an affiliate marketer? No? Well there’s that, too.

Go buy How to turn Traffic and Trust into Sales right this instant.