Perseverance: the killer app

Creating things to share with the world—especially things that matter, and things that might not work—isn’t easy. At times, it’s tempting to throw in the towel or wish for better circumstances.

But in the same way that language is insufficient in captivating the emotions like music can, so too is a lot of business advice in underscoring the importance of not quitting.

Sometimes it’s not a tailwind that changes things, it’s your own momentum that sustains you. Keep pushing.

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.

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