Category: Personal Branding

  • Speaking Tour with Pam Slim

    This Fall, I’ll be joining forces with Pam Slim (of Escape From Cubicle Nation fame) as we embark on a speaking tour at college universities across the nation. For the eleven of you who don’t know who Pam is, let me summarize who she is to me:

    Pam is a catalyst of more meaningful existences. Before I even knew her on a personal level, her message resonated with me in a powerful way.

    In addition to assisting corporate employees as they escape their unfulfilling job, Pam is an extraoardinarily gentle soul with the capacity to motivate objectively and with grace, regardless of the situation.

    If you want to be technical (smile), Pam is also the author of a popular blog and bestselling book. So yeah, a speaking tour with Pam is pretty much the killerest gig ever.
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  • Speaking at Ignite ATL

    I‘ll be speaking at IgniteATL next Monday (April 19th), which will be my first official day of self-employment after almost exactly three years of working for Accenture.

    What the heck is Ignite?

    Ignite was inspired by Pecha Kucha Nights, where speakers are given 20 slides, each shown for 20 seconds, giving each speaker 6 minutes and 40 seconds of fame.

    The first Ignite took place in Seattle in 2006, and since then the event has become an international phenomenon, with gatherings in Helsinki, Finland; Paris, France; New York, New York; and many other locations.

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  • The case for personal websites

    When you apply for a job, the first thing a recruiter or HR professional is going to do is Google you. In 2010, you are who Google says you are. For the forward-thinking employee, this represents a chance to get a leg up on (and even eliminate) the competition. There is no better way to impress a prospective employer than to put your best foot forward online without anyone asking you to. Have you registered www.yourname.com? What are you waiting for?

    Since 2005, I’ve maintained a personal website. It has grown from little more than a resume and a few links to what is now the hub of my online strategy and networking. I use it to hone my web development skills, position myself for key opportunities, and optimize the search results for my name. I’ve gotten countless unsolicited compliments, web design inquiries, and even a few job offers as a result of my website. What started with a class project (creating what we called an Interactive Resume) has turned into a service I now provide for clients across the nation.
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  • Make mine the special

    Here, have something to nobble on.

    Why are you making it so hard for people?

    When you approach the counter or drive-through window of a fast food chain, what are the most prominent items on the menu? Promotions and value meals. Things that make it easy for you to choose if you don’t already know what you want. What about when you sit down at a restaurant? The server tells you what the specials are and sometimes what vegetables/sides are in season. Even the most indecisive person can make a selection in a hurry when presented with prepared options.

    By the same token, why don’t we market and brand ourselves and our businesses in the same way? I’ve seen dozens upon dozens of resumes, small business and personal websites that don’t get to the heart of the matter: what it is that the person or business does. Isn’t this what’s most important? Studies have shown that visitors will leave a website in about seven seconds if they don’t find what they’re looking for, and also that recruiters scan resumes in the blink of an eye.

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  • Lessons from a bank robber

    Do you have the conviction of a bank robber?

    Why do you do what you do?

    William “Slick Willie” Sutton wasn’t your typical criminal. He was an expert bank robber, escape artist, safe cracker, master impersonator, and educated mentor. Sutton is rumored never to have used a loaded weapon when robbing a bank, nor robbing one when women or babies were crying.

    Using disguises such as a policeman, window washer, maintenance man, bank guard, mover, Western Union messenger, and striped-pants diplomat, Sutton leveraged social engineering extensively in his heists. He is famously misquoted to have said that he robbed banks because “that’s where they keep the money.” Here’s what he actually said:

    “Why did I rob banks? Because I enjoyed it. I loved it. I was more alive when I was inside a bank, robbing it, than at any other time in my life. I enjoyed everything about it so much that one or two weeks later I’d be out looking for the next job. But to me the money was the chips, that’s all.”

    Purpose. Conviction. Passion. Insight. Perspective.

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  • When building your brand online, start early

    Google search result for "Willie Jackson"

    On Friday, May 1st, I got this email from someone named Willie Jackson who had happened upon my website. Pretty neat, right? It gets better. He’s also studying IT (in California) and was instructed by his professor to do a vanity search.

    His unedited message is below.

    Hi Willie,

    True story… I’m finishing my Associate’s degree for Information and Technology and in one my classes, during a discussion about reumes, my professor tells me that I should Google my name and see what comes up. To my surprise, there was a website called williejackson.com at the top of the results. I was even more surprised when I learned that the site had tips on resumes and maintaining a good web image (which was the very topic that lead me to Google my name in the first place).

    I was pulled over for speeding once and the officer told me that there are at least fifty Willie Jacksons in California with warrants out for their arrest. Needless to say, I rather be mistaken for you than for any of them. Anyway, I will have my Associate’s degree in June and as I continue working towards my Bachelor’s in Computer Science, I will check your site frequently for more tips and information. Keep up the good work!

    -Willie Jackson

    P.S. How do you start a career in web design or programming when all of the openings seem to be looking for people with 3 – 5 years of experience?

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  • How to Write a Killer Resume

    Be concise and direct

    Don’t say “got a better idea of” or “was exposed to” when describing experiences; be specific and detailed – it’s obvious when you’re fluffing. “Mastered the fundamentals of Object-oriented PHP” is much stronger than “was exposed to scripting languages” and gives you a bit of wiggle room if your interpretation of “mastery” and “fundamentals” are different from the person interviewing you 🙂

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  • Why You Need A Website

    A primer on why I have a website

    In the spring of 2006 while still a student in the FSU College of Information‘s Information Technology program, my class was tasked with creating what they called an Interactive Resume (IR). An IR is essentially a website that showcases a student’s skills and experiences. It was also my first exposure to something that would make me fabulously wealthy web design. A gifted communicator and opportunist to boot, I immediately “got it” and set out to build my first real website.

    My first one wasn’t too exciting, but it got the job done (smile). I build it using a free template from solucija.com. My site has seen quite a number of revisions since then, and here are a few things I’ve learned since then that might be of interest to you.

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  • 10 ways to keep your job in a recession

    1. Have a positive attitude

    Stressful economic conditions are bad for (almost) everyone – why make it worse? Wake up every morning in a posture of gratefulness that you’re employed, and make every effort to radiate that positivity to others. Choose not to add to the chatter at the waterhole (or break room, as it were) about who got fired, who might be next, and what so-and-so in HR said. Until you’re actually fired (God forbid), the anxiety and uncertainly are self-imposed. Be positive.

    2. Save your company money

    There is no better time than now to pitch the idea to your boss that you’ve been sitting on. Everyone in management – all the way up the ladder – is looking for ways to save money and keep things running smoothly. You have an idea to streamline inter-departmental communication?

    You’ve got an idea to sell additional work to the client on one of you company’s largest accounts? Your proposal will likely get more consideration now than it ever would have before. Be proactive.

    3. Make sure you’re visible

    Do you work until 9pm on Fridays without anyone besides the janitors knowing? Have you been modest as to how you’re able to complete your tasks so thoroughly? Stop being so modest. If you’re working hard, there’s nothing wrong with being recognized accordingly. It’s ok to brag a little, as long as you do it tastefully.

    4. Proactively augment your skills

    With departmental budgets drying up faster than government funding for education, it’s unlikely that the week-long training in Dubai you’ve been eyeing will become a reality.

    Can you buy a book to study for that certification you’ve been wanting instead of attending the vendor-sponsored training in Miami? Consider using this opportunity to “take one for the team” and postpone it until business picks up again. Your boss – and conscience – might thank you for it.

    5. Communicate regularly with management

    There should never be a question as to what you’re working on and why it’s valuable to the company in the mind of your manager. If you’re working on something that’s due in six weeks, give weekly status reports to your boss. Stay on management’s radar with quick, strategic, semi-frequent updates  or questions regarding whatever you’re doing.

    6. Don’t overdo it

    It’s good to be noticed for doing the right thing, but no one loves an office superhero. Unless your office is totally devoid of politics and infighting (it’s not), you’ll want to avoid situations where people have a reason to gang up on you.

    People who don’t like you will be even more enraged when they see you going the extra mile. This isn’t to say that you shouldn’t strive for excellence in your tasks – you should. Basically, try not to walk around in your Superman costume.

    7. Be a part of the community

    Most companies and departments have some type of quarterly gathering where attendance is optional. While it may be tempting to skip out on these events, you’ll definitely want to dust off the Hawaiian shirt or sun dress for this quarter’s get-together. Why not? Everyone’s in the same situation together, and this is a great time to show your commitment to the company, your team, and your coworker’s potato salad.

    8. Align your goals with company goals

    If you secretly aspire to be a professional ballroom dancer or fire-eater in the circus, now is not the best time to keep you coworkers informed about your progress. People will be subconsciously sizing each other up to find weaknesses and faults. An employee who doesn’t seem to have a great interest in being there is a prime target for termination.

    9. Be a people person

    Being important to the company sometimes takes a back seat to being liked by individuals in the company. The goal isn’t only to make yourself useful; you also want to be an integral part of the positive office chemistry.

    Be known for your ability to work well with people. A smile when someone needs it, a jump when someone’s car breaks down, and openly recognizing someone for their assistance with a presentation or report will pay dividends in the long run. Simple acts of genuine kindness will help bolster your network with advocates who will stick up for you behind closed doors.

    10. Don’t be careless

    Sending personal emails while working, irresponsible use of your company credit card, and missing deadlines are excellent ways to get noticed for doing the wrong thing. You don’t want to make yourself look bad and more importantly, you don’t want to make you manager look back. Constantly evaluate your productivity and tasks while asking yourself how you can make your manager’s job (and life) easier.