Rookie Mistake

One of my first tasks as a bright-eyed consultant at Accenture was to order company business cards. I had just graduated from FSU with a degree in Information Technology. As I completed the order form, I had a bit of degree envy when I saw all the options to specify my education level — there were acronyms I has never seen before.

In a move that some of my friends remind me of occasionally (I’m looking at you, Alexis), I ordered cards that read Willie Jackson, BS. I’ll probably go to my grave laughing at myself. BS indeed.

Moving rapidly along…

Today, I’m happy to share a project I’ve been helping to build out. It’s Seth Godin’s latest project, and it’s ambitious. It’s called altMBA — an intense, month-long, virtual learning experience that’s six months in the making.

Seth is a pleasure to work with for a lot of reasons, but I particular appreciate his uncanny ability to make problems disappear by finding simple solutions. Getting emotionally invested in your art and business can be a great thing, but this must be in alignment with the end goal (rather than insecurities and grudges and vendettas…).

There were a number of decisions made along the way that seemed confusing in the moment, but make perfect sense when I see potential customers interacting with the information on the site. Seth and my colleague Winnie have been working on this every day for months, and I was charged with building it out.

The site is built in WordPress using the latest version Alex’s new WordPress Theme + Plugin suite called Marketer’s Delight. I haven’t developed a WordPress site in a little while, so the speed with which I was able to get altMBA up and running is a testament to Alex’s hard work.

The meat of the site will only be visible to enrolled students, and there’s a bit of custom development work that’s been done to facilitate this. As with every WordPress dev project I’ve touched since 2011 (or before), there were generous and invaluable contributions made by the peerless Andrew Norcross.

I’m excited to see how the months of hard work by Seth and Winnie (Director of altMBA) will change the lives of those who apply and are selected.

Maybe you?

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.

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