Shoe science

…or, “not really.”

It looks like Nike tried to emulate the magic of Apple product videos and fell short in a major way. It’s almost painful to hear the cliches being dropped, and it doesn’t help that there’s not much in the way of actual shoe science being discussed at all.

I’m a bit disappointed with Nike’s efforts here. Not sure they tried very hard.

[Email and RSS subscribers: here’s a link to the video embedded in the post]

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.

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