Shoe science


…or, “not really.”

It looks like Nike tried to emulate the magic of Apple product videos and fell short in a major way. It’s almost painful to hear the cliches being dropped, and it doesn’t help that there’s not much in the way of actual shoe science being discussed at all.

I’m a bit disappointed with Nike’s efforts here. Not sure they tried very hard.

[Email and RSS subscribers: here’s a link to the video embedded in the post]