The authenticity of your story

04/09/2012

It’s tempting to pretend that things are easier or harder than they are. Everyone loves a good story, right?

The magic of your story isn’t a contrived struggle or feigned competence, though — it’s how the authenticity resonates with others.

And even when the story you tell is accurate, care must be taken to communicate what represents where you are at the time.

We appreciate your witty one-liners and practiced speech, but what we’re really looking for is confirmation that you’re human.

Confirmation that we can see ourselves in you.

Confirmation that we, just like you, can achieve the things we set out to do.