The necessary sizzle

For most savvy marketers with great products and services, it’s the storytelling—not the offering—that needs the most work. Instead of racing to the bottom by competing on price and minutiae, we should tell better stories.

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.

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