What’s cooking?


If you wait until your product is complete to start promoting it, I’m afraid you’ve missed an incredible opportunity. Several of them, actually:

  1. Determining if people actually care about what you’re doing
  2. Finding out if the idea you’ve selected is your best one, based on feedback
  3. Building up an army of people interested in promoting and buying your product
  4. Seeing if your idea shows signs of being able to survive first contact with the marketplace

I think it’s possible to both over-prepare (often a form of procrastination and succumbing to Resistance) and under-prepare, but obscurity is an enemy regardless.

Tell us what’s in the oven unless your kitchen’s already crowded.

Actually, tell us regardless.