If you wait until your product is complete to start promoting it, I’m afraid you’ve missed an incredible opportunity. Several of them, actually:
- Determining if people actually care about what you’re doing
- Finding out if the idea you’ve selected is your best one, based on feedback
- Building up an army of people interested in promoting and buying your product
- Seeing if your idea shows signs of being able to survive first contact with the marketplace
I think it’s possible to both over-prepare (often a form of procrastination and succumbing to Resistance) and under-prepare, but obscurity is an enemy regardless.
Tell us what’s in the oven unless your kitchen’s already crowded.
Actually, tell us regardless.