If you’re trying to get into the mind of your customer, approach a pretty lady to ask for her number (or a handsome gentlemen for his…?), bring a new service to market, or launch an honest business…your enemy isn’t just the competition.
What you’re really battling against is everyone who has done it wrong.
Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership.
Connect on LinkedIn or get in touch.