The real enemy

If you’re trying to get into the mind of your customer, approach a pretty lady to ask for her number (or a handsome gentlemen for his…?), bring a new service to market, or launch an honest business…your enemy isn’t just the competition.

What you’re really battling against is everyone who has done it wrong.

Willie Jackson is a Diversity, Equity and Inclusion (DEI) Consultant & Facilitator with ReadySet, a boutique consulting firm based in the San Francisco Bay Area. He is a frequent writer and speaker on the topics of workplace equity, global diversity, and inclusive leadership. Connect on LinkedIn or get in touch.

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