Urgency

02/20/2012

There will always be factors outside of your control when launching a new venture or doing work that matters. (Your ability to deal with this risk is what makes you valuable in the first place.)

The voice of doubt and fear in your head (Resistance) will have you doing things like “research” and “preparation” for months and even years if you let it, virtually guaranteeing that your art is never shared with the world.

Since the real lessons that need to be learned aren’t ones gleaned from Google searches and white paper browsing, the goal should be to launch quickly with as much momentum as possible.

Your idea (in its original form) won’t survive contact with the market anyway, so why not spend six months iterating, delighting your customers, and building a customer base?