I think there is a balance to be struck when marketing.

Like us on Facebook!

Forward to a friend!

Please retweet!

Stumble this!

A balance between providing the tools for your tribe to spread your message…and instilling in people a sense of obligation to spam others with it.

Have you ever neglected to tweet or share or forward something compelling because the author neglected to request this?

Think about it, I’ll wait.

Giving your message “wings” should not come at the expense of making frequent asks.

Giving your best every day (requesting and expecting nothing in return) appears to be the most effective path to building a long term following.

The Chris Brogans and John Grubers of the world act as social and journalistic flight traffic controllers, pointing out interesting things that provide value to their tribe.

If you are doing something worth sharing, your tribe will do the rest.